Arcade @ Fred Segal

Artcade @ Fred Segal is an innovative experiential campaign on the iconic Sunset Strip. This pop-up store seamlessly combines collectible art, NFT exhibitions, and interactive installations, offering visitors the unique opportunity to purchase NFTs in an immersive environment.

CONCEPTUAL SKETCH

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PODCAST STATION

PLATFORM

We designed the user interface for a comprehensive Figma prototype, focusing on aesthetics and functionality. Then, I collaborated closely with the development team, leveraging my technical knowledge and communication skills to ensure a seamless transition from a prototype to a fully functional online platform.

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