Arcade @ Fred Segal

tools :
figma, Invision, webflow, Luchidchart

Artcade @ Fred Segal is a cutting-edge retail and gallery experience, fusing talent and tech to revolutionize shopping. Situated on the iconic Sunset Strip, it combines the spirit of Warhol's Factory with Barry Diller's vision for the future of shoppable content, attracting influencers, engaging consumers, and reshaping culture.

Our challenge was to seamlessly blend traditional art with digital, merging collectibles, NFT exhibitions, and interactive experiences in "ARTCADE." Enable the purchase of NFTs from a physical space while integrating diverse offerings for a dynamic user experience in-store and online.

My role involved contributing to the conception of the experience, designing the Artcade marketplace website, and ensuring a visually captivating, user-friendly, and concept-aligned environment.

CONCEPTUAL SKETCH

OUTPUT

PODCAST STATION

We recently launched the first meta-gallery in LA, where NFTs add a unique and innovative dimension to the visitor's experience.

PLATFORM

We designed the user interface for a comprehensive Figma prototype, focusing on aesthetics and functionality. Then, I collaborated closely with the development team, leveraging my technical knowledge and communication skills to ensure a seamless transition from a prototype to a fully functional online platform.

I designed a mobile interface with a focus on providing a smooth and user-friendly experience.

Microsoft Soundbyte

Toratora Travel