Rytary
The project centered on a digital platform designed to improve access to information about Rytary—a medication for Parkinson's—featuring an app that calculates personalized drug dosages based on individual health parameters. The main challenge was developing tools that are both accessible and user-friendly for Parkinson's patients. I led the branding and art direction, crafting a visual narrative that made complex medical information clear and approachable.
USER RESEARCH AND ANALYSIS
Working closely with the strategy team, I gathered comprehensive information to understand Parkinson's patients' needs better. This phase involved delving into strategy team reports and user data, enabling me to develop a deep understanding of our users' challenges, particularly in digital accessibility. This empathetic and data-informed approach laid the groundwork for a UX design deeply rooted in our users' real needs.
SITEMAP
DESIGNING THE DOSING CALCULATOR APP
In developing the Rytary dosage calculator app, I focused on accuracy and ease of use for managing Parkinson's treatments. The app includes three sections: 'Switch' to convert doses from immediate-release Carbidopa/Levodopa to Rytary, 'Adjust' to alter the dosing frequency, and 'Reduce' to minimize capsule count. The interface was designed to be intuitive, simplifying complex medical data for reliability and easy navigation.
SWITCH
ADJUST
REDUCE
