Rytary

tools :
Figma, Photoshop, Invision, Balsamiq

The project focused on developing a digital platform to enhance accessibility to information about Rytary, a medication used in treating Parkinson's disease. A key feature of this platform was an application designed to calculate customized drug dosages for patients based on their unique health parameters, thereby facilitating more personalized and effective treatment.

The main challenge of the project was to create digital tools specifically for Parkinson's patients, prioritizing accessibility and ease of use.

As Digital Art Director and UX Designer on the Rytary project, I improved platform accessibility for Parkinson's patients and spearheaded a user-friendly dosage calculator app. My role also involved integrating design into the broader commercial campaigns, including social media and outdoor advertising.

USER RESEARCH AND ANALYSIS

Working closely with the strategy team, I gathered comprehensive information to understand Parkinson's patients' needs better. This phase involved delving into strategy team reports and user data, enabling me to develop a deep understanding of our users' challenges, particularly in digital accessibility. This empathetic and data-informed approach laid the groundwork for a UX design deeply rooted in our users' real needs.

SITEMAP

DESIGNING THE DOSING CALCULATOR APP

In developing the Rytary dosage calculator app, I focused on accuracy and ease of use for managing Parkinson's treatments. The app includes three sections: 'Switch' to convert doses from immediate-release Carbidopa/Levodopa to Rytary, 'Adjust' to alter the dosing frequency, and 'Reduce' to minimize capsule count. The interface was designed to be intuitive, simplifying complex medical data for reliability and easy navigation.

SWITCH

ADJUST

REDUCE

HI-FI PROTOTYPE

In the high-fidelity (Hi-Fi) prototype stage for the Rytary website, I crafted a detailed and interactive representation of the final design using InVision. This prototype brought the website’s features to life, demonstrating smooth navigation and an effective user interface, with a particular focus on accessibility for Parkinson's patients.

USER TESTING

The Hi-Fi prototype was crucial for realistic user testing, allowing stakeholders to interact with the website as if it were live and provide valuable feedback. I aimed to ensure the prototype balanced medical accuracy with a user-friendly design, preparing it for a seamless transition into final development.

ITERATION: ENHANCING ACCESSIBILITY

In response to user testing feedback for the Rytary website, I enhanced UI features to serve Parkinson's patients better. This included developing a JavaScript-enhanced button to increase the clickable area, aiding users with motor difficulties.

DELIVERABLES

MetaMami