tools: Sketch, Squarespace, HTML5, CSS3, After Effect, Photoshop
MetaMami, led by Ros Gold-Onwude, explores the Metaverse, combining her sports background with a passion for cryptocurrency, NFTs, and Web3. It navigates the digital landscape to support communities and promote emerging technologies for a more equitable world.
MetaMami's main challenge was simplifying Web3 concepts like DAOs, NFTs, and blockchain for a broad audience, making them approachable. Another task was effectively integrating Ros Gold-Onwude's persona as a sports broadcaster and Metaverse explorer to inform and engage users about Web3's potential.
I designed a website for MetaMami that simplifies Web3 concepts for younger audiences, emphasizes inclusivity in tech and crypto, and integrates a platform for showcasing NFTs. My work prioritizes interactive and user-friendly design to engage a broad audience with digital assets.
THE DESIGN
I collaborated with the Art Director and the client to set the tone and sitemap, ensuring a user-centric platform design. I crafted the website's layout using Figma, focusing on intuitive navigation and user experience.
I enhanced MetaMami's visual appeal and interactivity by seamlessly integrating UI elements, employing HTML5 and CSS3 for dynamic animations, and ultimately creating a responsive and engaging platform that effectively blends design with technical proficiency.